444c Privacy Policy — How We Handle Your Personal Data
At 444c, we take your privacy seriously. This Privacy Policy explains what personal data we collect from Pakistani players, why we collect it, how we use and protect it, and what rights you have regarding your information.
Six Privacy Commitments Every 444c Player Should Know
These six pillars summarise how 444c approaches data privacy. The complete legal text is in the policy sections below.
We Collect Only What We Need
444c collects only the personal data necessary to operate your account, process PKR transactions, and meet our regulatory obligations. We do not collect data speculatively or sell your information to third-party marketers.
Your Data Is Encrypted
All data transmitted between your device and the 444c platform is protected by 256-bit SSL/TLS encryption. Sensitive data at rest — including payment details and identity documents — is stored using industry-standard encryption protocols.
You Control Your Data
444c players have the right to access, correct, and in certain circumstances request deletion of their personal data. You can submit a data request at any time by contacting our support team via live chat or email.
Limited Third-Party Sharing
444c shares your data only with KYC verification partners, licensed payment processors (JazzCash, EasyPaisa, HBL, UBL, SadaPay, Meezan Bank), and regulatory bodies — solely to deliver the services you signed up for.
Clear Retention Periods
444c retains your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law . After your account is closed, certain data is retained for a minimum of five years to satisfy anti-money laundering and licensing requirements.
Marketing Is Optional
444c will only send you promotional communications if you have opted in to receive them. You can withdraw your marketing consent at any time through your account settings or by contacting our support team — with no effect on your ability to use the platform.
1 Introduction
444c is committed to protecting the privacy and personal data of every player who uses our platform. As an online gaming operator serving players across Pakistan — from Karachi and Lahore to Islamabad, Faisalabad, and Multan — we understand that the trust of our community depends on transparent, responsible data handling.
This Privacy Policy applies to all personal data collected through the 444c website at 444c.bio, including all products and services offered on the platform such as sports betting, live casino, slots, jackpot fishing, and any associated promotional or support services. It covers data collected through our website, mobile browser interface, live chat system, email correspondence, and KYC verification processes.
This policy is written in plain, accessible English and structured to give Pakistani players a clear understanding of their privacy rights and how 444c upholds them. If you have questions about any aspect of this policy, our support team is available 24/7 via live chat or at [email protected].
2 Definitions
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
- "Personal Data" means any information relating to an identified or identifiable natural person.
- "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, or deletion.
- "Data Controller" means 444c, the entity that determines the purposes and means of processing your personal data.
- "Data Processor" means a third party that processes personal data on behalf of 444c, under our instruction and subject to our data processing agreements.
- "KYC" means Know Your Customer — the identity, age, and payment verification procedures required by our licensing obligations.
- "Cookies" means small data files placed on your device by the 444c platform to enable functionality, analytics, and personalisation.
- "PKR" means Pakistani Rupee, the primary transactional currency on the 444c platform.
3 Personal Data We Collect
444c collects personal data through several channels during your registration, use of the platform, and KYC verification process. The categories of data we collect are set out in the table below:
| Category | Data Collected | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, nationality, CNIC number, identity document scans | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration |
| Financial Data | Payment method details (JazzCash, EasyPaisa, bank account references), transaction history, deposit and withdrawal amounts in PKR | Deposits, withdrawals, KYC |
| Account Data | Username, account preferences, betting history, bonus usage, responsible gaming settings | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, device identifiers | Each platform visit |
| Usage Data | Pages visited, games played, session duration, clickstream data, search queries within the platform | Ongoing platform use |
| Communications Data | Live chat transcripts, support emails, complaint records | When you contact support |
We do not collect special categories of sensitive personal data (such as health data, biometric data, or political opinions) except where strictly required by our responsible gaming obligations — for example, where a player self-discloses a gambling problem and requests self-exclusion.
4 How We Use Your Personal Data
444c uses your personal data only for legitimate, defined purposes. The primary purposes for which we process your data are:
- Account Management: To create, maintain, and manage your 444c account, including processing your 444c login and securing your credentials.
- Service Delivery: To provide access to sports betting, casino, slot, and fishing games, and to process PKR deposits and withdrawals via JazzCash, EasyPaisa, and other supported payment methods.
- KYC & Compliance: To verify your identity, age (21+ confirmation), and payment methods, as required by our international gaming licence and anti-money laundering obligations.
- Responsible Gaming: To monitor betting behaviour for signs of problem gambling, enforce self-exclusion requests, and apply deposit or loss limits at your request.
- Fraud Prevention & Security: To detect and prevent fraud, money laundering, multi-accounting, and other prohibited activities on the 444c platform.
- Customer Support: To respond to your queries, complaints, and requests through live chat and email support channels.
- Platform Improvement: To analyse usage patterns and technical data to improve the performance, design, and content of the 444c platform.
- Marketing Communications: To send you relevant promotional offers, bonus notifications, and platform updates — only where you have given explicit consent to receive them.
- Legal Obligations: To comply with applicable law, respond to regulatory inquiries, and cooperate with law enforcement where required.
5 Legal Basis for Processing
444c processes your personal data on the following legal bases, depending on the purpose of processing:
- Contractual Necessity: Processing required to perform our contract with you — including operating your account, processing bets, and handling deposits and withdrawals — is carried out on the basis of contractual necessity.
- Legal Obligation: Processing carried out to comply with applicable law — including KYC identity verification, AML transaction monitoring, and age verification — is carried out on the basis of legal obligation.
- Legitimate Interests: Processing carried out for fraud prevention, platform security, and service improvement is based on 444c's legitimate interests, provided these interests are not overridden by your privacy rights.
- Consent: Processing for marketing communications and optional personalisation features is based on your explicit consent, which you may withdraw at any time without affecting your account.
6 Cookies & Tracking Technologies
The 444c platform uses cookies and similar tracking technologies to deliver a functional, personalised, and secure gaming experience. The types of cookies we use are described below:
- Essential Cookies: Required for the 444c platform to function correctly, including session management, 444c login authentication, and security features. These cannot be disabled without impairing your ability to use the platform.
- Functional Cookies: Used to remember your preferences, such as language settings and responsible gaming tool configurations, to provide a consistent experience across sessions.
- Analytics Cookies: Used to collect anonymous data about how players navigate and use the 444c platform, helping us identify areas for improvement. This data is aggregated and does not identify individual users.
- Marketing Cookies: Used to deliver relevant promotional content where you have consented to receive marketing communications from 444c. These do not involve sharing your data with external advertising networks.
You can manage your cookie preferences through your browser settings. Please note that disabling essential cookies may affect the functionality of your 444c account. A cookie consent notice is displayed on your first visit to the platform, allowing you to accept or decline non-essential cookies.
7 Sharing Your Data with Third Parties
444c does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We share your data only with the following categories of recipients, and only to the extent necessary for the stated purpose:
- KYC & Identity Verification Providers: Licensed third-party KYC service providers who verify identity documents and confirm your age eligibility (21+) on our behalf.
- Payment Processors: JazzCash, EasyPaisa, HBL, UBL, SadaPay, Meezan Bank, and USDT TRC20 infrastructure providers, who process your PKR deposits and withdrawals in accordance with their own privacy policies.
- IT & Platform Service Providers: Cloud hosting, data storage, security monitoring, and platform maintenance providers who process data under strict contractual data processing agreements with 444c.
- Regulatory & Law Enforcement Authorities: Where required by our international gaming licence conditions, applicable law, or a valid court order, 444c may be required to disclose personal data to regulatory bodies or law enforcement agencies.
- Responsible Gaming Support Organisations: In limited circumstances, and only with your explicit consent or where required for safeguarding purposes, we may share relevant data with problem gambling support services.
8 International Data Transfers
444c operates under an international gaming licence, and some of our data processing infrastructure and third-party service providers may be located outside Pakistan. Where personal data is transferred outside of your home jurisdiction, 444c ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that required in your jurisdiction of residence.
Safeguards used for international transfers include contractual data processing agreements that incorporate internationally recognised data protection clauses, as well as assessments of the data protection frameworks in the destination country. If you have questions about international transfers of your specific data, please contact our support team.
9 Data Security
444c implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
- 256-bit SSL/TLS encryption for all data in transit between your device and the 444c platform.
- Encryption of sensitive data at rest, including identity documents and financial information.
- Role-based access controls that restrict employee access to personal data on a strict need-to-know basis.
- Regular penetration testing and security audits of the 444c platform infrastructure.
- Two-factor authentication options available for player accounts to enhance login security.
- Continuous monitoring for suspicious activity, including automated fraud detection systems.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, 444c will notify affected players without undue delay and will take all reasonably available steps to contain and remediate the breach.
10 Data Retention Periods
444c retains your personal data only for as long as necessary to fulfil the purposes set out in this Privacy Policy, or as required by applicable law and regulatory obligations. The key retention periods applied by 444c are as follows:
- Active Account Data: Retained for the duration of your account's active status, plus a minimum of five (5) years following account closure, to satisfy anti-money laundering record-keeping requirements.
- KYC & Identity Documents: Retained for a minimum of five (5) years from the date of account closure in accordance with licensing and AML obligations.
- Financial Transaction Records: Retained for a minimum of five (5) years to meet regulatory and tax reporting requirements.
- Support Communications: Retained for three (3) years from the date of the last communication, unless the matter is subject to ongoing legal proceedings.
- Marketing Consent Records: Retained for the duration of your account plus two (2) years, to provide evidence of consent in the event of a complaint.
- Cookies and Analytics Data: Typically retained for up to thirteen (13) months, in line with standard analytics practice.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 444c's internal data destruction procedures.
11 Your Privacy Rights
As a player on the 444c platform, you have a number of rights with respect to your personal data. 444c is committed to facilitating the exercise of these rights promptly and without unnecessary barriers. Your rights are described in the section immediately below this legal text. To exercise any of your rights, please contact 444c support via live chat or email at [email protected]. We will respond to all data rights requests within thirty (30) days of receipt.
Please note that certain rights are subject to limitations under applicable law — for example, we cannot delete data that we are legally required to retain for regulatory purposes. Where a limitation applies, we will explain the reason clearly in our response to your request.
12 Children's Privacy
The 444c platform is strictly intended for adults aged 21 and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 21. Age verification is a mandatory component of the 444c registration and KYC process.
If 444c becomes aware that personal data has been submitted by or on behalf of an individual under the age of 21, that data will be deleted immediately and the associated account will be suspended pending investigation. If you have reason to believe that a minor has registered an account on the 444c platform, please notify our support team immediately.
13 Marketing Communications
444c may send you promotional communications — including bonus offers, PSL betting promotions, new game announcements, and platform updates — where you have provided explicit consent to receive such communications at the time of registration or subsequently through your account settings.
You can opt out of receiving marketing communications from 444c at any time by:
- Updating your communication preferences in your 444c account settings.
- Clicking the unsubscribe link in any marketing email received from 444c.
- Contacting 444c support via live chat or email and requesting removal from marketing lists.
Opting out of marketing communications will not affect your ability to use the 444c platform, access your account, or receive transactional communications (such as deposit confirmations, withdrawal notifications, or security alerts), which are sent as part of our contractual obligations to you.
14 Changes to This Privacy Policy
444c reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform services. Where changes are material, we will notify registered players via email or an in-platform notification at least seven (7) days before the updated policy takes effect.
The most current version of this Privacy Policy will always be available at 444c.bio/privacy-policy. The date at the top of the policy indicates when it was last reviewed. Your continued use of the 444c platform following the effective date of any updated policy constitutes your acknowledgement of the changes.
15 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or 444c's handling of your personal data, please contact us through the following channels:
- Live Chat: Available 24/7 directly within the 444c platform — the fastest way to reach our support team.
- Email: [email protected] — for formal data rights requests, we recommend email so that there is a written record of your request.
- Response Time: Under 2 hours for standard support queries; within 30 days for formal data subject access or deletion requests.
This Privacy Policy was last reviewed and updated in January 2026. It supersedes all previous versions of the 444c Privacy Policy. The English-language version is the authoritative version of this document.
Your Data Rights at 444c
These rights apply to all personal data 444c holds about you. Contact support to exercise any of them — we respond within 30 days.
Right of Access
You can request a full copy of the personal data 444c holds about you at any time, free of charge.
Right to Rectification
If any personal data held by 444c is inaccurate or incomplete, you have the right to have it corrected promptly.
Right to Erasure
You may request deletion of your personal data where 444c no longer has a legal basis to retain it.
Right to Restrict Processing
You can ask 444c to pause processing of your data in certain circumstances while a dispute is being resolved.
Right to Data Portability
You can request your personal data in a structured, machine-readable format to transfer to another provider.
Right to Object
You may object to 444c processing your data for marketing purposes or on the basis of our legitimate interests.
Your Data Is Safe — Now Enjoy the Game
With your privacy protected end-to-end, it's time to explore everything 444c has to offer — cricket betting, live casino, slots, and jackpot fishing, all with fast PKR payments. 21+ only.
21+ only. Gambling involves financial risk. Please play responsibly.